Delivering the ingredients for healthier living
Our commitment to health
Instacart Health is on a mission to ensure every person has access to the food and products that help them thrive. We build the tools and technology to empower healthy living. Working alongside health professionals, hospitals, businesses, nonprofits, researchers, and policymakers, we aim to champion nutrition access, resources, and education. See how we can work together to revolutionize health for all.
Areas of focus
Nutrition access
Today, roughly 1 in 7 U.S. households struggle to get fresh, nutritious food.1 Instacart reaches more than 98% of U.S. households — including 95% of residents in low-income, low-access areas often called food deserts. But access is about more than geography. For the millions of Americans facing financial barriers, we accept EBT SNAP at thousands of local stores across all 50 states and Washington, D.C. We also accept health benefit cards and HSA/FSA payments, and we've built Fresh Funds — our own stipend system that enables organizations to fund and measure their own category specific food and household essentials programs at scale.
1USDA. “Food Security: Key Statistics & Graphics.” February 18, 2026.
Healthier choices
There's no one-size-fits-all definition of health. We build tools to support every person's unique journey. From Health Tags and nutrition facts to shoppable recipes and AI-powered personalization and preferences, our technology puts trusted information at every customer's fingertips — making healthy choices a little easier, every time they shop.
Food as medicine
Instacart Health helps partners run scaled programs that address both clinical and social needs. We work with organizations who share our belief that food and nutrition are essential for disease prevention and treatment. Our solutions include Fresh Funds stipend programs, Care Carts via Instacart Business, and shoppable guidance through the Instacart Developer Platform (IDP) – all built for scale, customization, and detailed measurement.
Our products
For Organizations
Fresh Funds
Fresh Funds allow organizations to offer category-specific stipends, giving recipients the ability to shop from eligible categories — like fresh and frozen produce — using a digital credit redeemable at any store on Instacart. Fresh Funds can be one-time or set to auto-reload on a recurring basis. They can also be combined with a credit/debit card and other benefit card funds within the same order.
Health plans, providers, managed care organizations, community-based organizations, and employers use Fresh Funds to launch and scale programs across the full continuum of care — from maternal and behavioral health to chronic condition management, post-discharge support, and long-term services. Programs can be self-administered or fully managed through Instacart Health Services.
Care Carts via Instacart Business
Care Carts via Instacart Business allow professionals to send personalized groceries and everyday essentials directly to recipients doors.
Organizations use Care Carts for two primary use cases: fulfilling medically tailored food orders for recipients with specific dietary or clinical needs, and supporting those who are unable to shop for themselves — including participants in disease management, hospital-at-home, post-discharge, and long-term services programs.
Unlike Fresh Funds, which offer individuals a flexible stipend to spend, Care Carts puts the ordering in the hands of the care team — making it the preferred solution for providers who need more control, customization, and local same-day fulfillment. Flexible business tools including invoicing, order guides, one corporate account for your entire team, and customizable approval processes keep programs running efficiently. Recipients benefit from orders fulfilled by local, trusted stores with the option for real-time delivery status updates.
Shoppable Guidance via the Instacart Developer Platform
Trusted nutrition advice is essential but often difficult to act on — using Instacart, we can make it shoppable. The Instacart Developer Platform (IDP) enables organizations to make their nutrition advice, recipes, and health content instantly shoppable, so customers can go from guidance to groceries in minutes.
Leading health-focused organizations use IDP to build scalable, shoppable experiences directly into their digital platforms — including the Thrive Global Cookbook, designed to make budget-friendly nutrition accessible for families. IDP Partners span meal planning apps, personalized nutrition platforms, and chronic disease management programs.
For consumers
Health Wallet
Getting healthy food and essentials shouldn't depend on knowing which benefits you have or where you can use them. The Instacart Health Wallet centralizes all the ways you can pay — so every customer can make the most of the benefits available to them, applied automatically to eligible items at checkout.
Instacart accepts EBT SNAP across all 50 states and Washington D.C., with nearly 180 retail banners and more than 30,000 stores reaching nearly 98% of SNAP households nationwide. We also accept FSA and HSA cards at every Instacart retailer that carries eligible products. For customers with supplemental health benefits and rewards, many cards can be used on Instacart. For customers who are recipients of a partner organization’s Fresh Funds, these can also be used on Instacart separately or in combination with other payment methods.
Care Carts via Gifting
Caregivers use Instacart to send Care Carts via our Gifting functionality to clients or loved ones who are in need of groceries and essentials. In a few taps, any customer can order groceries and products for same-day delivery to those they care for, near or far. Recipients can enjoy getting everything they need delivered and have the option to track their order via text updates.
Shoppable Content
Instacart Health tools are built on a simple belief: healthy choices should be easy. Across our platform, we embed trusted nutrition information directly into the shopping experience — putting the right information at your fingertips, right when you need it.
Our tools include AI-powered Health Tags and detailed ingredient and nutrition information across our catalog, Smart Shop personalization that filters products by your preferences, and shoppable recipes and expert-backed guidance from trusted partners like the American Diabetes Association (ADA). Whether you're following a specific diet to support your health, cooking for your family, or simply trying to eat a little better, our tools are designed to make every shop feel more informed and effortless.
And we're just getting started. Instacart Health is committed to expanding the tools, content, and transparency that help every customer make choices with confidence.
Community impact
We work with researchers, nonprofits, and policymakers at every level of government to fight hunger, expand access to nutritious food, and improve health outcomes.
Policy advocacy & research
We advocate for policies that help ensure everyone can access nutritious food. The Instacart Health Policy Agenda outlines our top policy priorities, as well as our support for public policies on these issues.
We look forward to continuing to partner with leaders like the Milken Institute, the Tufts' Friedman School Food & Nutrition Innovation Council, the Alliance to End Hunger, and the George Washington University Global Food Institute and to working with all those who share our commitment to ending nutrition insecurity and fostering better health. We invite you to join us as we pursue this work together.
Economic impact
As shared in our 2025 Economic Report, Instacart has helped generate over 237,000 grocery jobs and approximately $22.5 billion in U.S. grocery revenue — supporting the local economies that are foundational to community health.
Nonprofit partnerships
We’re on a mission to create a world where everyone has access to the food they love. That’s why we’re partnering with experts in this space, like Partnership for a Healthier America (PHA), Feeding America, and No Kid Hungry. Together, we’re making it easier for families to get access to fresh, nutritious food, no matter where they live or how much money they make.
Featured programs and results
Grocery interventions can significantly improve diabetes and hypertension management while boosting overall engagement.
Our whitepaper with Foodsmart highlights the powerful role Fresh Funds can play when incorporated into dietitian coaching.
Community-based organizations utilize Fresh Funds to improve member health.
Wellness West shared results from its Instacart programs (Video: Wellness West Food Connections Program).
Subsidized delivery can build healthy habits and improve wellness.
A joint study with No Kid Hungry and the University of Kentucky found that SNAP households given access to subsidized Instacart delivery and tailored shopping support purchased $6.84 more per week on fruits and vegetables without increasing their grocery bill, while also reporting greater convenience, less stress, and reduced stigma associated with using SNAP benefits. No Kid Hungry Microreport
Instacart Fresh Funds can provide engaging nutrition support in maternal and child health programs.
- Molina Healthcare of Michigan
- Northwell Health, New York’s largest health system
- Cleveland Clinic Healthy Moms and Babies Program
In the news
Let's work together
This site is for informational purposes only and does not provide medical advice. You should not rely on this information as a substitute for, nor does it replace professional medical advice, diagnosis or treatment. Do not disregard, avoid or delay obtaining medical or health related advice from your health-care professional because of something you may have read on the Instacart platform or through the services.