Instacart Blog

Company Updates

How Instacart's grocery intelligence is powering the agentic AI era, one interface at a time Powering a world-class grocery experience inside a conversational AI interface is hard. Not just because the technology is new and...

Company Updates

Every April, the desert's biggest festival weekend turns into a three-day endurance event in triple-digit heat – and what you eat and drink matters more than most people realize. This year, Instacart is partnering with...

Company Updates

Today, we’re excited to share that Ryan Hamburger has been appointed Chief Commercial Officer, joining Instacart’s senior leadership team. Ryan has been with Instacart for over a decade and has played a central role in...

Enterprise Blog

Introduction: From Fragmented Delivery to a Reliable Experience E-commerce has been central to Edwards Food Giant and Edwards Cash Saver’s business for years. The family-owned grocery chain operates 15 stores across Arkansas. The Challenge: Scaling...

Enterprise Blog

Building a continuous learning intelligence layer for omnichannel retail in collaboration with NVIDIA The future of retail isn’t physical or digital. It’s a unified experience fueled by a continuous learning system – powered by real-world...

Enterprise Blog

For decades, the weekly flyer has been one of grocery’s most effective ways to reach customers. It’s where they look for deals, plan their baskets, and discover new products — often before they even start...

Caper

Starting today, we’re bringing Caper Carts to even more stores across Missouri and expanding into Illinois – marking the first time the smart carts will be available in Illinois. This expansion follows Schnucks’ first introduction...

Caper

Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the...

Caper

Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software , AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it...

FoodStorm

FoodStorm more than doubles its reach to 2,800 stores, including Coborn’s Inc., Giant Eagle, Lucky Supermarkets, and Save Mart, that are now live with the platform As people seek out more freshly prepared foods from...

FoodStorm

Mother’s Day is one of the biggest holidays for fresh food and floral — and customers are looking for thoughtful, convenient ways to show they care. Whether it’s brunch with the family, a heat-and-serve dinner,...

FoodStorm

Whether you’re grabbing a made-to-order sandwich for lunch or picking up a custom cake for a special celebration, customers increasingly expect digital ordering options at their local grocery stores' perimeter counters. That’s why we’re excited...

In-Store Mode

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on...

In-Store Mode

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized...

In-Store Mode

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are...

Eversight

We’re teaming up with Klarna to introduce even more ways to pay for your purchases online on Instacart.com and in the Instacart app. Our partnership gives you more flexibility to pay for same-day delivery across...

Eversight

Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of...

Eversight

Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten...

Scan & Pay

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a...

Scan & Pay

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the...

Scan & Pay

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the...

Instacart Ads

Instacart introduces optimized performance to drive full-funnel results for display ads We're excited to announce optimized performance for display ads, a new capability that automatically adjusts your keywords and targeting in real-time to help win...

Instacart Ads

The grocery shopping journey on Instacart isn't linear. Consumers come to Instacart to search for what they need, but they also come to explore and discover new brands and products. Some might be doing a...

Instacart Ads

Good Peeps, a retail media agency dedicated to fast-rising consumer packaged goods (CPG) brands, is demonstrating what’s possible when innovative strategy, data-driven execution, and the power of Instacart come together to fuel brand growth. The...

Instacart Health

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Instacart Health

We believe that eating well should be simple, realistic, and accessible for every family. But for many households – especially those with young kids – healthy eating can be tough. Parents are short on time,...

Instacart Health

Too many families on Chicago’s West Side struggle to access nutritious food – a challenge that directly shapes their long-term health. That’s why, in 2023, Instacart Health partnered with Wellness West , a coalition of...

Instacart Business

In foodservice, an empty shelf isn't only an inconvenience - it's a lost sale, a frustrated customer, and a kitchen that grinds to a halt. That’s why Buyers Edge Platform Fresh Division , which includes...

Instacart Business

Supply chain disruptions - from unexpected ingredient shortages to last-minute demand spikes - are a constant reality for foodservice operations. PRO*ACT, a leading provider of fresh produce, is partnering with Instacart Business to bring solutions...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Policy & Government Affairs

New York City has passed new grocery delivery laws that are already prompting significant changes to how app-based delivery platforms like Instacart operate. As a result of the city’s law, we have no viable choice...

Policy & Government Affairs

The nature of work is rapidly changing. From the transformative shift toward remote and hybrid work after the pandemic to artificial intelligence introducing new efficiencies, the world is rethinking what it means to “go to...

Policy & Government Affairs

Today, Instacart took the necessary step of filing a legal challenge to New York City’s new grocery delivery law for app-based delivery workers. This isn’t an action we take often — or lightly. Our priority...

Shopper Community

At Instacart, we've always been committed to supporting the shoppers who serve customers across North America. Many shoppers tell us they choose our platform for its flexibility while pursuing bigger career goals—and we want to...

Shopper Community

New York City has passed new grocery delivery laws that are already prompting significant changes to how app-based delivery platforms like Instacart operate. As a result of the city’s law, we have no viable choice...

Shopper Community

At Instacart, we know that when fuel costs go up, the shoppers who serve communities across the country feel it every time they fill up. That’s why we’re taking action to put more money back...

Data & Trends

Instacart analyzed order data across 11 cities in the Coachella Valley during the 2025 spring desert festival season, which spans three weeks in April. What people put in their carts reveals a lot about how...

Data & Trends

Mother's Day topped every other holiday for gift orders in 2025. Flowers, gourmet dinners, sweet treats – here's what customers sent and cooked for the special moms in their lives. Key Takeaways Mother's Day was...

Data & Trends

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Life at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the...

Life at Instacart

Happy Pride Month ! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive...

Life at Instacart

While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to...

Tech & Innovation

Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central...

Tech & Innovation

Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We...

Tech & Innovation

Key contributors: Prithvi Srinivasan, Shishir Kumar Prasad, Kristen Morgan, Bryan Pham, Rick Shukla, Preeti Chadha, Vipul Bahubali, Ahmad Sajedi, and Ali Maleky Introduction Grocery flyers have long been a cornerstone of retail promotions, from paper...

Small Business Spotlight

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Small Business Spotlight

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,...