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Alex Orellana is Instacart’s resident Trends Analyst. In his current role, he explores data across the company’s extensive grocery catalog, which spans thousands of categories including grocery, beauty, household essentials, and more, to uncover trends that reflect evolving consumer behavior and preferences. He's passionate about understanding how people interact with food, which serves as a powerful link to tradition, local industry, history, and culture. With more than a decade of experience working with on-demand delivery data, including his role as one of the first analysts at Postmates, Alex brings deep industry expertise to his work at Instacart. He constantly strives to help people see themselves in the data, whether it's through interactive visuals, or from transforming data into music.