Data & Trends

Data & Trends

Instacart analyzed order data across 11 cities in the Coachella Valley during the 2025 spring desert festival season, which spans three weeks in April. What people put in their carts reveals a lot about how...

Data & Trends

Mother's Day topped every other holiday for gift orders in 2025. Flowers, gourmet dinners, sweet treats – here's what customers sent and cooked for the special moms in their lives. Key Takeaways Mother's Day was...

Data & Trends

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Data & Trends

Key Takeaways: Reese’s Peanut Butter Eggs are the undisputed basket MVP. They ranked as the top-selling Easter candy nationwide for the fourth year in a row, leading Instacart’s Top 10 list. Jelly beans have their...

Data & Trends

Key Takeaways: Pepperoni is America’s undisputed favorite slice. It accounted for 43% of all frozen pizza items sold in 2025 – more than cheese and supreme combined – making it the clear champion of pizza...

Data & Trends

Key Takeaways: Valentine’s Day is a top-tier gifting moment on Instacart, ranking as the second biggest gifting day of the year, trailing only Mother’s Day, driven largely by perfectly timed, last-minute gestures like same-day flower...

Data & Trends

Key Highlights for Big Game Snack Data: Chips and dips are the undisputed Big Game MVPs , with the share of orders well above the yearly average for Tortilla Chips (+106%), Salsas (+96%), and shelf-stable...

Data & Trends

As 2026 heats up, Instacart is once again diving into the data to uncover the sauciest trends showing up in kitchens across the U.S. for National Hot Sauce Day (January 22nd). From classic cayenne favorites...

Data & Trends

As we trade turkey and cranberry sauce for candy canes and twinkling lights, households across the country are gearing up for another food-centric celebration: Christmas ! Using Instacart data from 2024, we explored the festive...